books

A Free PDF e-book on Silverlight 3

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Apparently a printed version of Laurence Moroney “First Look: Microsoft Silverlight 3” was given to those who attented Mix 09 in vegas. But for me and those who missed it here is a chapter on what’s new with Silverlight 3 along with implementation examples:

Get the e-book

This includes:

  • 3D Effects with perspective transforms
  • Animation Easing
  • H264 Vide Support
  • Pixel Shaders
  • Out-of-Browser Applications
  • Save File Dialog Box
  • Xaml Element Databinding

Predictably Irrational – The hidden forces that shape our decisions

I have just finished reading this excellent book by Dan Ariely. This book talks about how people tend to behave irrationally in a predictable fashion.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

My favorite part was about the anchor price. The example was a subscription to a newspaper where there was 3 choices, a paper only subscription, an online subscription and a paper and online subscription.

The paper only subscription was way overpriced but we used to set a reference price for what the subscription would cost so the next choice seems reasonable. it’s irrational but predictable :)

Some of the questions this books answers:

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?